Never Make a Personal Brand Decision Alone Again
Steal Jason, your personal brand coach. A dedicated 1-on-1 partnership.
Steal the strategy we mastered over 5 years with GaryVee and used to scale
Mike Posner, MrBeast, Jay Hoovy, Greg Lav, and more.
Mike Posner, MrBeast, Jay Hoovy, Greg Lav, and more.
What is Steal Jason?
Steal Jason is a personal brand studio. Our team of strategists, filmmakers, editors, and operators builds the creative and strategic infrastructure that grows your brand and business long-term.
Do You Need a Personal Brand Coach?
You are building your personal brand on your own
You make everything or have an editor, but every decision still runs through you.
The outcome we build together: a clear position, a system that saves your time, and a plan your team can run.
You have a team behind your personal brand
The people and output are there, but not the strategy that ties it together.
The outcome we build together: a diagnosis of what works, a clear definition of winning, and a direction your team can execute.
You are the creator behind someone else’s brand
You create or lead content for someone else and need support leveling it up.
The outcome we build together: a sounding board for big decisions, a strategy you can defend, and a clear point of view in every meeting.
What is this partnership?
One to one personal brand coaching.
What It Is
- ✓1 to 1 direct access to Jason and the Steal Jason team
- ✓A year-long partnership with Jason, Collin, and Nathaly, anchored by a monthly strategy session
- ✓Async access in between for the things that cannot wait
- ✓Advice from coaches executing on world class personal brands, actively building and sharing our strategies in real time
What It Is Not
- ✕A group chat or community to scroll through
- ✕A course you work through on your own
- ✕Recorded calls where you watch someone else get coached
- ✕Advice from a personal brand “expert” who has never worked directly on a world class brand
Meet Your Personal Brand Coaches
Jason Morena
Founder, Steal Jason
Five years as Gary Vaynerchuk’s personal videographer. Then Head of Content for Mike Posner.
Collin Robinson
Lead YouTube Content Strategist
Formerly Acquisition.com, Simon Squibb, and Mike Posner.
Nathaly Robinson
Lead Content Creator
Formerly Acquisition.com and Mel Robbins.
Client Results
Partners we have worked with and what we built together.
Mike Posner
Grammy nominated artist
Before
After
We led Mike Posner’s evolution from pop star to thought leader, developing a storytelling engine that produced 4,000+ assets, reached 100M+ people, and fueled 50% audience growth in the first 90 days.
GaryVee
Serial entrepreneur
From 2018 to 2023, Jason served as Gary Vaynerchuk’s personal videographer and lead editor. Embedded in Gary’s daily operations, he produced hundreds of original videos that generated millions of views across YouTube, Instagram, and TikTok. His work shaped flagship series like DailyVee and WeeklyVee, and extended to major brand launches including VeeFriends and VeeCon.
MrBeast
The Steal Jason team supported the marketing rollout of Beast Games Season 2 on Amazon Prime, producing content for the MrBeast 2 channel that generated 17M+ views on YouTube at launch.
Jay Hoovy
Founder, Stan
We operated as an extension of Stan’s team through NYC Tech Week, taking on the production side while they focused on the launch.
Greg Lav
Founder & CEO, Bloom
We came on as his vlog editing team to bridge the gap while his internal team hired and onboarded their next full-time editor, keeping the channel’s cadence and quality steady through the transition. In just three videos, we have driven 600K+ views to his channel.
First Class Jerk
We captured, produced, and launched the channel from scratch and continue to create all of their films, generating 6M+ impressions from the first video alone, 800,000+ views, and 9,500+ new subscribers.
We have been partnered as the strategy and production team for one of the biggest voices in the financial education space, growing their YouTube channel from 300K to nearly 800K subscribers, with 80M+ total views over the past year.
Investment
What’s Included
An Ongoing Partnership
Twelve months with Jason, Collin, and Nathaly as your brand team. We know your brand and your goals, so every conversation builds on the last.
Monthly Strategy Sessions
60 minutes every month to set direction and make the big calls together.
Always-On Slack Access
A direct line to the team between sessions, for the decisions that will not wait.
Frequently Asked Questions
What is the format?▼
A year-long partnership with our team. We meet every month for a 60 minute strategy session, and we are in your Slack in between. Because we stay with you all year, every session builds on the last instead of starting over.
Is this a community?▼
No. There is no group chat, no forum, and no feed. This is direct access to the three of us. If you want a place to hang out with other creators, this is not that.
What if I am not the founder?▼
Then you are probably the person who needs this most. Content directors, media leads, and right hands are making the day to day calls and rarely have anyone senior to check them against. The frameworks work the same whether the name on the brand is yours or not.
What happens between sessions?▼
You send it over. A thumbnail you are unsure about, a title you are split on, a concept before you commit a week to filming it. Async is for the decisions that will not wait four weeks.
Can I bring someone from my team?▼
Yes. If your editor or strategist is the one executing, having them in the session means the direction does not get lost in translation. Just tell us in advance so we can plan the session around it.
What if I want more than one session a month?▼
We offer deeper access to Jason and the team through our Brand Strategy Partnership. Book a call and we will walk you through whether it is the right fit.
What if I am on the fence about partnering?▼
“Don’t let your dreams be dreams. Yesterday, you said tomorrow. So just do it!” -Shia LaBeouf
Who is Zephyr?▼
This is Zephyr, our Chief Bork Officer.
