Never Make a Personal Brand Decision Alone Again
Steal Jason, your personal brand coach.
Steal the strategy we mastered over 5 years with GaryVee and used to scale Mike Posner, Mel Robbins, MrBeast, Simon Squibb, and more.
About the Program
Do You Need a Personal Brand Coach?
Most people building a personal brand are copying someone bigger and calling it strategy. We help you define your strategy and tell your story more authentically than you can on your own.
You are a founder and your time is the constraint
You are running a company. Content is not your job, but you know it should be doing more than it is. You do not need another thing to manage. You need a strategy that takes the least of your time and returns the most. Twelve months in: a system your team runs, built around the few things only you can do.
Your content has plateaued
You have been posting. The numbers have not moved in months. You have read the advice and tried the formats, and you still cannot say why one video worked and the next one did not. Twelve months in: you know what actually drives your growth, and you are not guessing at the next upload.
You are not clear on what your brand stands for
You know you are good at what you do. You cannot explain it in a sentence, and neither can your audience. So the content comes out as whatever is working for someone else that month. Twelve months in: a position that is actually yours, and content that sounds like you rather than the last person you watched.
You are running someone else’s brand
Creator, head of content, content director. You are making the calls day to day but the name on the brand is not yours. You need direction you can defend when you walk into the next meeting. Twelve months in: a position, the reasoning behind it, and results to point at.
What This Actually Is
Most personal brand programs sell you access to a library. This is access to people.
What It Is
- ✓Direct access to Jason and the Steal Jason team
- ✓One monthly call with all three of us, focused entirely on your brand and your decisions
- ✓Async access in between for the things that cannot wait
- ✓Advice from people running this work right now on real channels, not teaching it from memory
What It Is Not
- ✕A group chat or community to scroll through
- ✕A course you work through on your own
- ✕Recorded calls where you watch someone else get coached
- ✕A cohort of two hundred where you are a name on a list
Meet Your Personal Brand Coaches
Jason
Founder, Steal Jason
Five years as Gary Vaynerchuk’s personal videographer. Then Head of Content for Mike Posner. Founder of stealjason.com, a creative and strategy studio for personal brands.
Collin
Lead YouTube Content Strategist
Formerly Acquisition.com, Simon Squibb, and Mike Posner.
Nathaly
Lead Content Creator
Formerly Acquisition.com and Mel Robbins.
Client Results
Mike Posner
Grammy nominated artist
Before
After
Felix & Friends
Goat Academy
We have been partnered as the strategy and production team for Felix’s YouTube for the past year, growing the channel from 300K to nearly 800K subscribers, with 80M+ total views.
First Class Jerk
We captured, produced, and launched the channel from scratch and continue to create all of their films, generating 6M+ impressions from the first video alone, 800,000+ views, and 9,500+ new subscribers.
Greg Lav
We came on as his vlog editing team to bridge the gap while his internal team hired and onboarded their next full-time editor, keeping the channel’s cadence and quality steady through the transition. In just three videos, we have driven nearly 1 million views to his channel.
MrBeast
Beast Games Season 2 · Amazon Prime
The Steal Jason team supported the marketing rollout of Beast Games Season 2 on Amazon Prime, producing content for the MrBeast 2 channel that generated 18M+ views on YouTube at launch.
Your Investment
First 10 Spots
$12,000$6,000
for the year · $500 / month
Personal brand coaching built for founders, creators, and the operators running content for them. One year, three people in your corner, and a place to take every decision before you make it.
One Monthly Call with Jason, Collin, and Nathaly
A live session every month with all three of us. You bring what you are sitting on, whether that is positioning, a concept, a hire, or a call you have been putting off. You leave having made the decision, not with a list of things to think about.
Async Access In Between
The questions that cannot wait until next month do not have to. Send it over and get a real answer from the people who have done this at scale, not a canned response.
A Clear Position and a System to Run It
By the end of the year you know what you stand for, who you are talking to, and what belongs on each platform. You have a repeatable path from idea to published, and your team has something to execute against instead of waiting on you.
Twelve Months of Compounding
A year is how long it takes for the right calls to show up in the numbers. You get four full quarters of decisions made with people who have built this at scale, and a brand that is measurably further along than where it started.
Why Start Now
If you are on the fence.
You can spend the next six months guessing, or you can spend them building with people who have already done it at scale.
Frequently Asked Questions
The things people ask before they book.
What is the format?▼
One live call a month with Jason, Collin, and Nathaly, plus async access in between. There is no curriculum to work through and no calls to catch up on. You bring what you are working on, we work on it with you.
Is this a community?▼
No. There is no group chat, no forum, and no feed. This is direct access to the three of us. If you want a place to hang out with other creators, this is not that.
How many people are you taking?▼
Ten at the founding rate. We are keeping it small because the format does not work at scale. Once those are filled, the rate goes up.
How does billing work?▼
Split in two. Half up front, half at the six month mark. Your rate is locked for the full term, so it does not change if pricing moves after you join.
What if I am not the founder?▼
Then you are probably the person who needs this most. Content directors, media leads, and right hands are making the day to day calls and rarely have anyone senior to check them against. The frameworks work the same whether the name on the brand is yours or not.
What happens between calls?▼
You send it over. A thumbnail you are unsure about, a title you are split on, a concept before you commit a week to filming it. Async is for the decisions that will not wait four weeks.
Can I bring someone from my team?▼
Yes. If your editor or strategist is the one executing, having them on the call means the direction does not get lost in translation. Just tell us in advance so we can plan the session around it.
