My Story
Creative director and brand strategist behind content that scales audiences and drives results.
I started creating daily videos in 2015. By 2017, I was documenting the stories of entrepreneurs and creators across New York City. In 2018, my work caught Gary Vaynerchuk’s attention, and he brought me on as his personal videographer. For five years, I documented Gary's life, edited flagship series such as DailyVee and the #AskGaryVee podcast, and grew within the VaynerX ecosystem, from his personal team, to ONE37pm, to VaynerMedia.
In 2024, Mike Posner hired me as Head of Content to evolve his brand from pop star to thought leader. I built and led the creative team behind his transformation, launching his fifth studio album, The Beginning, and scaling Inner Bloom, a digital community focused on growth, connection, and service.
Today, I run Steal Jason, a brand strategy and creative studio helping artists, founders, and public figures elevate their brands and content.
My Impact
Results worth stealing
+0M
content impressions driven across Mike Posner’s platforms in 2024 through strategic creative execution and brand storytelling.
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Building brand ecosystems and content machines for high-profile creators and cultural figures
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Grew Mike Posner’s collective social following by 50% in 90 days
Multi-platinum recording artist, Grammy-nominated songwriter, global wellness advocate.
Built and led a global content team that drove Mike Posner’s evolution from pop star to thought leader. Developed a storytelling engine that produced 4,000+ assets and reached 100M+ people, fueling a 50% audience growth in 90 days. This content ecosystem powered the launch of Mike’s fifth studio album (The Beginning, 21M+ streams) and scaled Inner Bloom, a community devoted to growth, connection, and transformation.
21M+ Spotify plays on The Beginning
6,000-member virtual community in 90 days
Scaled team from 0 to 5 in-house creatives
Serial entrepreneur. Chairman of VaynerX. CEO of VaynerMedia & VeeFriends. 6x NYT bestselling author.
From 2018 to 2023, I was Gary Vaynerchuk’s personal videographer—documenting his business life day in and day out. I created hundreds of videos that generated hundreds of millions of views across YouTube, Instagram, and TikTok. As lead editor on flagship series like DailyVee and #AskGaryVee, I helped shape the ongoing narrative of one of the internet’s most influential entrepreneurs. I specialize in turning complex ideas and real moments into clear, compelling narrative. That approach carried into major brand launches like VeeFriends and VeeCon, and narrative films like Becoming Beeple, which told the story of the $69M NFT sale that redefined digital art.
Core Offers
HOW YOU CAN STEAL ME?
See how you can steal the strategy and execution behind building world-class brands.
Brand Strategy Consulting
Bring me your biggest brand questions: positioning, content, growth, or team structure and I’ll take a deep look at what’s working, what’s not, and what’s next. This is not surface-level feedback. It’s a tailored, collaborative engagement built to give you clarity on your story, audience, and content strategy, plus the systems and structure to actually execute it. Whether you’re evolving your brand, building from scratch, or scaling a content operation, I’ll help you align message, momentum, and method. The work below outlines the core areas I specialize in. From there, we’ll build a strategy roadmap that fits your next chapter.
Content Architecture
Team Building & Mentorship
Platform-Specific Messaging
Launch Strategy
Creative Oversight
Creative Direction
Available for hire as a creative director and filmmaker to lead content for your next major project, campaign, or brand moment. I bring end-to-end execution, strategy, direction, filming, and editing with a focus on story-driven creative that connects and performs. Whether you need a partner to support your internal team or lead with mine, I deliver premium content across formats including short films, vlogs, launch trailers, and branded campaigns.
Brand Sprints
Directing & Producing
Launches & Partnerships
Content Strategy & Volume
Signature Brand Film