
Gary Vaynerchuk
Gary Vaynerchuk
Scaling a Serial Entrepreneur’s Content Machine Across Every Platform
Scaling a Serial Entrepreneur’s Content Machine Across Every Platform
Scaling a Serial Entrepreneur’s Content Machine Across Every Platform


Building the Blueprint for Modern Personal Branding
Building the Blueprint for Modern Personal Branding
Building the Blueprint for Modern Personal Branding
Gary Vaynerchuk is a force in business and media—a 6x New York Times bestselling author, CEO of VaynerMedia, Chairman of VaynerX, and founder of VeeFriends. His brand needed content that matched his velocity: high-volume, high-impact, and relentlessly platform-native.
Jason was brought in to help architect and scale that engine. From flagship shows like DailyVee to viral launch films for NFT projects and sneaker drops, he worked side-by-side with Gary to produce content that moved fast and hit hard—keeping Gary at the forefront of culture, commerce, and conversation.
Gary Vaynerchuk is a force in business and media—a 6x New York Times bestselling author, CEO of VaynerMedia, Chairman of VaynerX, and founder of VeeFriends. His brand needed content that matched his velocity: high-volume, high-impact, and relentlessly platform-native.
Jason was brought in to help architect and scale that engine. From flagship shows like DailyVee to viral launch films for NFT projects and sneaker drops, he worked side-by-side with Gary to produce content that moved fast and hit hard—keeping Gary at the forefront of culture, commerce, and conversation.

How Gary Vaynerchuk Got to Where He Is Today
Crafting the Narrative Behind the Brand I concepted, directed, and led the edit of the hero video featured on Gary Vaynerchuk’s website. The goal was to shift perception from social media personality to lifelong operator and business builder. We told a deeper story, rooted in legacy, pattern recognition, and empathy, using archival footage, interviews, and deliberate pacing to reposition Gary through clarity and creative precision.

How Gary Vaynerchuk Got to Where He Is Today
Crafting the Narrative Behind the Brand I concepted, directed, and led the edit of the hero video featured on Gary Vaynerchuk’s website. The goal was to shift perception from social media personality to lifelong operator and business builder. We told a deeper story, rooted in legacy, pattern recognition, and empathy, using archival footage, interviews, and deliberate pacing to reposition Gary through clarity and creative precision.

How Gary Vaynerchuk Got to Where He Is Today
Crafting the Narrative Behind the Brand I concepted, directed, and led the edit of the hero video featured on Gary Vaynerchuk’s website. The goal was to shift perception from social media personality to lifelong operator and business builder. We told a deeper story, rooted in legacy, pattern recognition, and empathy, using archival footage, interviews, and deliberate pacing to reposition Gary through clarity and creative precision.

How to Actually Get Ahead with AI | DailyVee ep 677
In May 2025, Gary brought me back to film and edit DailyVee, his flagship vlog series, the very show I helped shape during my early years with him. I’ve filmed and edited dozens of these episodes, capturing everything from raw behind-the-scenes moments to high-stakes business moves and deeply personal fan interactions. DailyVee became one of the internet’s most influential business vlogs, building a deeper connection between Gary and his audience while redefining what brand storytelling could look like in real time. Being behind the lens again, helping evolve the series in today’s content landscape, felt like coming full circle.

How to Actually Get Ahead with AI | DailyVee ep 677
In May 2025, Gary brought me back to film and edit DailyVee, his flagship vlog series, the very show I helped shape during my early years with him. I’ve filmed and edited dozens of these episodes, capturing everything from raw behind-the-scenes moments to high-stakes business moves and deeply personal fan interactions. DailyVee became one of the internet’s most influential business vlogs, building a deeper connection between Gary and his audience while redefining what brand storytelling could look like in real time. Being behind the lens again, helping evolve the series in today’s content landscape, felt like coming full circle.

How to Actually Get Ahead with AI | DailyVee ep 677
In May 2025, Gary brought me back to film and edit DailyVee, his flagship vlog series, the very show I helped shape during my early years with him. I’ve filmed and edited dozens of these episodes, capturing everything from raw behind-the-scenes moments to high-stakes business moves and deeply personal fan interactions. DailyVee became one of the internet’s most influential business vlogs, building a deeper connection between Gary and his audience while redefining what brand storytelling could look like in real time. Being behind the lens again, helping evolve the series in today’s content landscape, felt like coming full circle.

Welcome to VeeFriends
I conceptualized and led the edit of Welcome to VeeFriends, the launch film introducing Gary Vaynerchuk’s biggest IP to date. VeeFriends is a universe of original characters built around traits Gary believes lead to success, like Patient Panda and Empathy Elephant. More than a collectible, it’s a long-term brand platform spanning storytelling, education, and media. This video set the creative foundation for a brand that would go on to generate tens of millions in sales and evolve into books, events, and future series.

Welcome to VeeFriends
I conceptualized and led the edit of Welcome to VeeFriends, the launch film introducing Gary Vaynerchuk’s biggest IP to date. VeeFriends is a universe of original characters built around traits Gary believes lead to success, like Patient Panda and Empathy Elephant. More than a collectible, it’s a long-term brand platform spanning storytelling, education, and media. This video set the creative foundation for a brand that would go on to generate tens of millions in sales and evolve into books, events, and future series.

Welcome to VeeFriends
I conceptualized and led the edit of Welcome to VeeFriends, the launch film introducing Gary Vaynerchuk’s biggest IP to date. VeeFriends is a universe of original characters built around traits Gary believes lead to success, like Patient Panda and Empathy Elephant. More than a collectible, it’s a long-term brand platform spanning storytelling, education, and media. This video set the creative foundation for a brand that would go on to generate tens of millions in sales and evolve into books, events, and future series.
Strategic Wins & Milestone Moments
Strategic Wins & Milestone Moments
Strategic Wins & Milestone Moments
Flagship Series Leadership
Created and edited DailyVee and WeeklyVee, shaping Gary’s narrative through documentary-style storytelling that deepened audience trust
Flagship Series Leadership
Created and edited DailyVee and WeeklyVee, shaping Gary’s narrative through documentary-style storytelling that deepened audience trust
Flagship Series Leadership
Created and edited DailyVee and WeeklyVee, shaping Gary’s narrative through documentary-style storytelling that deepened audience trust
Short-Form Virality
Produced 100+ viral videos across TikTok, Instagram, and YouTube Shorts helping Gary stay culturally relevant and omnipresent
Short-Form Virality
Produced 100+ viral videos across TikTok, Instagram, and YouTube Shorts helping Gary stay culturally relevant and omnipresent
Short-Form Virality
Produced 100+ viral videos across TikTok, Instagram, and YouTube Shorts helping Gary stay culturally relevant and omnipresent
Web3 Creative Direction
Lead editor for the VeeFriends and VeeCon films, helping define the aesthetic, tone, and storytelling behind Gary Vaynerchuk’s Web3 presence.
Web3 Creative Direction
Lead editor for the VeeFriends and VeeCon films, helping define the aesthetic, tone, and storytelling behind Gary Vaynerchuk’s Web3 presence.
Web3 Creative Direction
Lead editor for the VeeFriends and VeeCon films, helping define the aesthetic, tone, and storytelling behind Gary Vaynerchuk’s Web3 presence.
NFT Cultural Moment
Edited the short film documenting Beeple’s $69M NFT sale—a historic moment in Web3
NFT Cultural Moment
Edited the short film documenting Beeple’s $69M NFT sale—a historic moment in Web3
NFT Cultural Moment
Edited the short film documenting Beeple’s $69M NFT sale—a historic moment in Web3
Product Drops with Purpose
Crafted launch visuals and storytelling for Gary’s K-Swiss 004 and 005 releases
Product Drops with Purpose
Crafted launch visuals and storytelling for Gary’s K-Swiss 004 and 005 releases
Product Drops with Purpose
Crafted launch visuals and storytelling for Gary’s K-Swiss 004 and 005 releases