Mike Posner
Repositioning a Grammy-nominated artist into a platform for transformation, service, and global community.
Repositioning a Grammy-nominated artist into a platform for transformation, service, and global community.
Repositioning a Grammy-nominated artist into a platform for transformation, service, and global community.
Evolving a Brand with Purpose
Evolving a Brand with Purpose
Evolving a Brand with Purpose
In 2024, Mike Posner brought me on as his Head of Content, not just to create content but to help lead a full-scale brand transformation. After a decade defined by chart-topping hits and over 10 billion global streams, Mike was entering a new chapter, one rooted in service, growth, and authentic connection. Our challenge wasn’t simply to market a new album; it was to reposition Mike’s identity in culture from pop star to multidimensional creator, teacher, and guide. My role was to architect the creative infrastructure to support that evolution by building the team, developing the content systems, and leading the brand narrative across platforms.
I built and led a six-person in-house content team, designing a content engine that produced over 4,000 pieces and drove more than 500 million impressions in under a year. Together, we supported the launch of The Beginning, Mike’s fifth studio album with over 21 million streams, and accelerated his collective following by 50 percent in 90 days. But the work went beyond metrics. I directed, shot, and edited the "Beautiful Day" music video, a raw, documentary-style film intentionally stripped of polish to reflect the honesty and heart behind Mike’s evolution. I also led production of a viral prison performance video with more than 8 million views, an emotionally charged carousel that earned over 50 million impressions, and a Make-A-Wish collaboration that traded a traditional music video budget to help a young girl’s dream come true.
Beyond content, I helped launch Inner Bloom, a digital community designed to carry Mike’s mission forward in a deeper way. Built around the pillars of growth, connection, and transformation, we created a platform that allowed Mike to share live breathwork sessions, storytelling, and moments of real presence with a global audience. This wasn’t just a creative role; it was strategic brand stewardship. Every decision, piece, and post was made to help Mike show up more clearly, connect more deeply, and build a brand that could outlive any single song or moment.
In 2024, Mike Posner brought me on as his Head of Content, not just to create content but to help lead a full-scale brand transformation. After a decade defined by chart-topping hits and over 10 billion global streams, Mike was entering a new chapter, one rooted in service, growth, and authentic connection. Our challenge wasn’t simply to market a new album; it was to reposition Mike’s identity in culture from pop star to multidimensional creator, teacher, and guide. My role was to architect the creative infrastructure to support that evolution by building the team, developing the content systems, and leading the brand narrative across platforms.
I built and led a six-person in-house content team, designing a content engine that produced over 4,000 pieces and drove more than 500 million impressions in under a year. Together, we supported the launch of The Beginning, Mike’s fifth studio album with over 21 million streams, and accelerated his collective following by 50 percent in 90 days. But the work went beyond metrics. I directed, shot, and edited the "Beautiful Day" music video, a raw, documentary-style film intentionally stripped of polish to reflect the honesty and heart behind Mike’s evolution. I also led production of a viral prison performance video with more than 8 million views, an emotionally charged carousel that earned over 50 million impressions, and a Make-A-Wish collaboration that traded a traditional music video budget to help a young girl’s dream come true.
Beyond content, I helped launch Inner Bloom, a digital community designed to carry Mike’s mission forward in a deeper way. Built around the pillars of growth, connection, and transformation, we created a platform that allowed Mike to share live breathwork sessions, storytelling, and moments of real presence with a global audience. This wasn’t just a creative role; it was strategic brand stewardship. Every decision, piece, and post was made to help Mike show up more clearly, connect more deeply, and build a brand that could outlive any single song or moment.
Testimonial from Mike Posner
Grammy-nominated artist Mike Posner shares his experience working with Jason Morena—from building a creative team to scaling brand impact through storytelling and execution.
Testimonial from Mike Posner
Grammy-nominated artist Mike Posner shares his experience working with Jason Morena—from building a creative team to scaling brand impact through storytelling and execution.
Testimonial from Mike Posner
Grammy-nominated artist Mike Posner shares his experience working with Jason Morena—from building a creative team to scaling brand impact through storytelling and execution.
Mike Posner - Beautiful Day
Beautiful Day was the first single from Mike Posner’s upcoming album and this video was designed to open the door to his next chapter. I directed, shot, and edited the piece to feel raw, lived-in, and honest. Built from real moments across shows, travel, and solitude, it breaks from polished music video tropes and invites the audience into Mike’s world as it is, imperfect, grounded, and evolving.
Mike Posner - Beautiful Day
Beautiful Day was the first single from Mike Posner’s upcoming album and this video was designed to open the door to his next chapter. I directed, shot, and edited the piece to feel raw, lived-in, and honest. Built from real moments across shows, travel, and solitude, it breaks from polished music video tropes and invites the audience into Mike’s world as it is, imperfect, grounded, and evolving.
Mike Posner - Beautiful Day
Beautiful Day was the first single from Mike Posner’s upcoming album and this video was designed to open the door to his next chapter. I directed, shot, and edited the piece to feel raw, lived-in, and honest. Built from real moments across shows, travel, and solitude, it breaks from polished music video tropes and invites the audience into Mike’s world as it is, imperfect, grounded, and evolving.
By The Numbers
By The Numbers
By The Numbers
+0M
Impressions
reached across Mike’s channels in 2024 through consistent, high-impact storytelling and volume.
+0M
Impressions
reached across Mike’s channels in 2024 through consistent, high-impact storytelling and volume.
+0M
Impressions
reached across Mike’s channels in 2024 through consistent, high-impact storytelling and volume.
+0M
Spotify Streams
earned organically for The Beginning through campaign storytelling and social momentum.
+0M
Spotify Streams
earned organically for The Beginning through campaign storytelling and social momentum.
+0M
Spotify Streams
earned organically for The Beginning through campaign storytelling and social momentum.
+0k
Inner Bloom Members
joined the thriving virtual community in just 90 days through intentional strategy and messaging.
+0k
Inner Bloom Members
joined the thriving virtual community in just 90 days through intentional strategy and messaging.
+0k
Inner Bloom Members
joined the thriving virtual community in just 90 days through intentional strategy and messaging.
+0.0k
Deliverables
created in 18 months across video, design, and writing — all mission-aligned and platform-native.
+0.0k
Deliverables
created in 18 months across video, design, and writing — all mission-aligned and platform-native.
+0.0k
Deliverables
created in 18 months across video, design, and writing — all mission-aligned and platform-native.
+0k
IG Reels
used "Beautiful Day," sparking viral traction without paid spend through emotional storytelling and timing
+0k
IG Reels
used "Beautiful Day," sparking viral traction without paid spend through emotional storytelling and timing
+0k
IG Reels
used "Beautiful Day," sparking viral traction without paid spend through emotional storytelling and timing
+0
Creatives Hired
to scale a brand-first team covering content creation, visual design, and narrative strategy.
+0
Creatives Hired
to scale a brand-first team covering content creation, visual design, and narrative strategy.
+0
Creatives Hired
to scale a brand-first team covering content creation, visual design, and narrative strategy.
Strategic Wins & Milestone Moments
Strategic Wins & Milestone Moments
Strategic Wins & Milestone Moments
Brand Evolution & Voice Shift
Repositioned Mike’s brand from music-first to purpose-driven, centered on transformation, service, and community, creating deeper emotional resonance and expanding his audience.
Brand Evolution & Voice Shift
Repositioned Mike’s brand from music-first to purpose-driven, centered on transformation, service, and community, creating deeper emotional resonance and expanding his audience.
Brand Evolution & Voice Shift
Repositioned Mike’s brand from music-first to purpose-driven, centered on transformation, service, and community, creating deeper emotional resonance and expanding his audience.
Content Engine from the Ground Up
Built a high-output content system that delivered 4,500+ pieces in 18 months =, bringing consistency, platform-native strategy, and creative efficiency to Mike’s brand.
Content Engine from the Ground Up
Built a high-output content system that delivered 4,500+ pieces in 18 months =, bringing consistency, platform-native strategy, and creative efficiency to Mike’s brand.
Content Engine from the Ground Up
Built a high-output content system that delivered 4,500+ pieces in 18 months =, bringing consistency, platform-native strategy, and creative efficiency to Mike’s brand.
Inner Bloom Community Launch
Launched Inner Bloom, a digital space built around transformation and growth, scaling from 0 to 6,000+ members in 90 days.
Inner Bloom Community Launch
Launched Inner Bloom, a digital space built around transformation and growth, scaling from 0 to 6,000+ members in 90 days.
Inner Bloom Community Launch
Launched Inner Bloom, a digital space built around transformation and growth, scaling from 0 to 6,000+ members in 90 days.
Most Viral Moment Ever
Engineered an organic carousel post that generated over 40M views across all platforms. Mike Posner’s biggest organic moment to date driven by honest, emotional storytelling. The post sparked widespread engagement and drew attention from press and media.
Most Viral Moment Ever
Engineered an organic carousel post that generated over 40M views across all platforms. Mike Posner’s biggest organic moment to date driven by honest, emotional storytelling. The post sparked widespread engagement and drew attention from press and media.
Most Viral Moment Ever
Engineered an organic carousel post that generated over 40M views across all platforms. Mike Posner’s biggest organic moment to date driven by honest, emotional storytelling. The post sparked widespread engagement and drew attention from press and media.
The Beginning Album Launch
Led creative and strategy for the launch of The Beginning, 21M+ streams on Spotify, powered by storytelling, volume, and community-based amplification.
The Beginning Album Launch
Led creative and strategy for the launch of The Beginning, 21M+ streams on Spotify, powered by storytelling, volume, and community-based amplification.
The Beginning Album Launch
Led creative and strategy for the launch of The Beginning, 21M+ streams on Spotify, powered by storytelling, volume, and community-based amplification.
"Beautiful Day" Single Goes Viral
Built momentum through authentic, story-led content leading up to the Beautiful Day launch, resulting in 11,000+ organic Reels with no ad spend.
"Beautiful Day" Single Goes Viral
Built momentum through authentic, story-led content leading up to the Beautiful Day launch, resulting in 11,000+ organic Reels with no ad spend.
"Beautiful Day" Single Goes Viral
Built momentum through authentic, story-led content leading up to the Beautiful Day launch, resulting in 11,000+ organic Reels with no ad spend.
Creative Team Scaled From Zero
Creatives hired to lead content, design, and brand execution, establishing a five-person team that brought speed, focus, and cohesion to all output.
Creative Team Scaled From Zero
Creatives hired to lead content, design, and brand execution, establishing a five-person team that brought speed, focus, and cohesion to all output.
Creative Team Scaled From Zero
Creatives hired to lead content, design, and brand execution, establishing a five-person team that brought speed, focus, and cohesion to all output.
Make-A-Wish Foundation Collab
Turned a music release into a global impact story by partnering with Make-A-Wish to fulfill a young girl’s dream, a reminder that the right content doesn’t just connect, it creates real change.
Make-A-Wish Foundation Collab
Turned a music release into a global impact story by partnering with Make-A-Wish to fulfill a young girl’s dream, a reminder that the right content doesn’t just connect, it creates real change.
Make-A-Wish Foundation Collab
Turned a music release into a global impact story by partnering with Make-A-Wish to fulfill a young girl’s dream, a reminder that the right content doesn’t just connect, it creates real change.