How to Make Wade Papenfus Bigger Than the Hunt

How we’d turn the footage you already have into a steady run of new videos, without waiting on the next expedition.

We are glad you’re into the concept, Wade. Bringing it to life is the easy part, because the heavy-hitting action footage already exists. Here is how the strategy works and exactly how we’d execute it.

The Wade Papenfus Channel Audit

You are making high quality videos that are genuinely entertaining to watch. But because every expedition takes so much effort, it can be weeks or months before anything new goes up. As long as you are always hunting for the next big thing, you remain the bottleneck for your channel’s growth.

Right now you are putting a decent amount of short-form out across social from those hunts. That keeps things active, but it isn’t a solution. Without a strategy to keep the long-form moving, and long-form is worth far more than Shorts, the channel’s real growth stalls.

The fix for both problems is the same. Build a strategy where the recording itself takes far less out of you, like direct to camera, backed by a clear pre-production structure. That is what makes the finished video feel like a brand new story instead of a re-upload.

What Does the Workflow Look Like?
  1. 1
    We pitch the concepts
    We go through your archive and pitch concepts that repurpose your previous videos, exactly like the Last Meal pitch, then send them over for review.
  2. 2
    We build the brief and script
    We take your feedback and dial in the creative brief and the script for each new video.
  3. 3
    You record direct to camera
    You record the direct to camera portion from the script. Every project comes with clear direction, so you know exactly what to say, how to frame the shots, and what energy to bring.
  4. 4
    We take it from there
    Once the talking head segments are done, we take over completely. We clean up the raw takes, integrate the hunts, and handle the entire edit to build the new story.
  5. 5
    You review, we finish
    We upload the first cut to Frame.io, you leave feedback directly on the video, we execute the revisions, and you get the polished version once it all feels right.
Who You’d Be Working With
Jason Morena
Jason Morena
Founder, Steal Jason
Five years as Gary Vaynerchuk’s personal videographer. Then Head of Content for Mike Posner.
More about Jason
Collin Robinson
Collin Robinson
Lead YouTube Content Strategist
Formerly Acquisition.com, Simon Squibb, and Mike Posner.
Nathaly Robinson
Nathaly Robinson
Lead Content Creator
Formerly Acquisition.com and Mel Robbins.
Leo Paredes
Leo Paredes
Creator, Steal Jason
Formerly Mike Posner’s editor.
Next Steps
Let’s discuss this and partnership options over Zoom. Click the button below to set up time with Jason and the team.