How to Make Matt DiBara Bigger Than Construction
A 90-day partnership to turn your vision for the built world into a brand, a content plan, and a personal brand you’re excited to invest your time into.
What We’re Solving Over the Next 90 Days
- On our recent call, you said you weren’t clear yet on what the brand should be about. That’s normal at this stage, and honestly, you already have more of it figured out than you think. The pieces are there. Our job over the next 90 days is to put them together.
- You’re not building a construction brand. You’re building toward The Built Standard, the idea that we either inherit our standards or build new ones, with a mission to raise the standard of the built world and inspire the next generation to think bigger.
- The biggest thing we’ll solve is where to focus first. Between creating a show, interviews, The Built Standard, and every idea behind them, there’s a lot to build, and trying to build it all at once is how it spins out.
- We’ll help you pick the one place to invest your time first, then build out from there so each step sets up the next.
You love big ideas and going from zero to one, and we’re going to help you get there. The key is easing into it so it lasts. We’ll be your coaches through the whole process, and we won’t stop at advice. When it’s time to create, we’ll be the production arm behind the content too.
What 90 Days Actually Covers
- ✓Develop the vision that will be the foundation of the brand you build over the next decade
- ✓Define what you’re known for, who it’s for, and why it matters
- ✓Leave with a launch plan built around 1 to 2 shoot days a month
- ✓Test the formats on camera before committing to any of them
How We’ll Build Together, Month by Month
- 1Kick-Off and Brand FoundationMonth 1: October
- Before the kick-off call, my team and I will draft your brand strategy from everything you shared on our catch-up, then shape it with you in real time on the call.
- We’ll define what the Matt DiBara brand stands for, starting with the zero to one mindset behind every company you’ve built.
- We’ll build out The Built Standard, the idea that we either inherit our standards or build new ones, and why we still build homes the way we did in 1920.
- We’ll map how the media company takes shape, with you as the trusted voice on what’s next for the built world and a mission to inspire the next generation to think bigger.
- 2Pre-Production and ConceptingMonth 2: November
- With a clear direction set, we’ll finalize your brand pillars and decide which topics to focus on first.
- Then we’ll ideate real video concepts, from the stories and guests to the formats that feel most natural to you and fit your schedule.
- 3Content TrialsMonth 3: December
- With ideas you’re excited about, we’ll help you build the muscle of creating content, from getting comfortable on camera to blocking off time to shoot.
- The goal is for content to become a natural part of your week, not something extra on your plate.
- This is where we go from the team behind your strategy to the team behind your strategy and execution, handling the production for you.
Included in this partnershipA full day shoot, and the execution of the content we shoot. - 4End-to-End Personal Brand PartnershipQ1 2027 and Beyond
- Once the trials show us what works, Steal Jason becomes your ongoing strategy and content partner, turning the plan into a consistent show and building toward the media company.
- This is the partnership that picks up where the 90 days end, once we can see what is working.
Your total time: about 20 hours across 90 days.
We’ve Done This Before
Partners we have worked with and what we built together.
Mike Posner
Grammy nominated artist
Before
After
We led Mike Posner’s evolution from pop star to thought leader, developing a storytelling engine that produced 4,000+ assets, reached 100M+ people, and fueled 50% audience growth in the first 90 days.
View full project
GaryVee
Serial entrepreneur
From 2018 to 2023, Jason served as Gary Vaynerchuk’s personal videographer and lead editor. Embedded in Gary’s daily operations, he produced hundreds of original videos that generated millions of views across YouTube, Instagram, and TikTok. His work shaped flagship series like DailyVee and WeeklyVee, and extended to major brand launches including VeeFriends and VeeCon.
View full project
MrBeast
The Steal Jason team supported the marketing rollout of Beast Games Season 2 on Amazon Prime, producing content for the MrBeast 2 channel that generated 17M+ views on YouTube at launch.
Jay Hoovy
Founder, Stan
We operated as an extension of Stan’s team through NYC Tech Week, taking on the production side while they focused on the launch.
Greg Lav
Founder & CEO, Bloom
We came on as his vlog editing team to bridge the gap while his internal team hired and onboarded their next full-time editor, keeping the channel’s cadence and quality steady through the transition. In just three videos, we have driven 600K+ views to his channel.
First Class Jerk
We captured, produced, and launched the channel from scratch and continue to create all of their films, generating 6M+ impressions from the first video alone, 800,000+ views, and 9,500+ new subscribers.
We have been partnered as the strategy and production team for one of the biggest voices in the financial education space, growing their YouTube channel from 300K to nearly 800K subscribers, with 80M+ total views over the past year.
Investment
$15,000/month
3 months
Includes the full strategy partnership, a full-day shoot with the content produced from it, weekly 30-minute calls, and the final launch plan.
